Fancy Schmancy

OK Go - WTF? from OK Go on Vimeo.

From Brandflakes for Breakfast-
"OK Go became a household name based on the success of a single video that went viral. And it wasn't a million dollar budget that got Here it Goes Again millions of views. It was a great idea.

Their new video is just as clever. They've taken an age old video effect, "trails" and made it fresh and fun. Once again - not technology, not a kabillion dollar production budget, just a fantastically great idea done well."
I couldn't have said it better myself.